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The Record/Language
The Guinness World Records record for lowest fuel consumption across the 48 contiguous states is currently held by the Volkswagen Jetta TDI. Record average mileage was 58.82 mpg.
Approved language:
- Guinness World Record 58 mpg*
- TDI got 58 miles per gallon. Guinness World Record. Not bad for a car that has 236 lb/ft of torque.
- An unmodified Volkswagen Jetta TDI Clean Diesel recently set a 58.82 mpg Guinness World Record for average fuel efficiency.
- Jetta TDI got a Guinness World Record, 58.82 mpg.
- A team went out and set a Guinness World Record in a Jetta TDI, achieving an incredible 58.82 mpg in a certified trip throughout all 48 states.
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Legal
If you’re using the Guinness logo:
GUINNESS WORLD RECORDS and the star and column logo are trademarks of Guinness
World Records Limited. Current world record for lowest fuel consumption across the 48 contiguous United States.
If not:
GUINNESS WORLD RECORDS is a trademark of Guinness World Records Limited. Current world record for lowest fuel consumption across the 48 contiguous United States.
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Requirements
You should always say “Guinness World Record for xyz”. It should never be Guinness Record, or World Record. Always Guinness World Record.
Be sure that all three words (Guinness World Record) are given equal prominence. In other words Guinness should not overpower World Record.
Be sure that all three words are always used in the same color and/or format and/or typeface.
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Terms
Newspaper – usage on unlimited newspaper advertising for dealers or group of dealers. National ads are not acceptable. For all US and Canadian markets for 6 months starting 6/10/09
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Approval
All creative must be submitted to Shared Marketing Services for approval.
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